Assorted Table’s new logo embraces more than just wine.

Assorted Table Wine Shoppe is now Assorted Table Wine and Shop. Located in The Market at 7th Street, Assorted Table has a robust selection of wine, mixers, beer, sake, and collectable super hero figures and toys. The shop also sells bicycles when they are available — an eclectic combination of product inspired by the interests of store owner Josh Villapando.

The rebranding reflects the diverse vibe at the store, with offerings ranging from wine to sci-fi and action figures and other collectibles. Alcoholic beverages are at least 90 percent of the store’s sales; however, they have regular customers who shop the collectable products for birthday and anniversary gifts. Villapando is a long time toy hobbyist, with a collection including matchbox and Hot Wheels. He added some of his collection to the store shelves while waiting for his wine license approval, which brought in a different customer base. He was pleasantly surprised to see this business aspect take off; when his son was born, he brought the rest of his collection to the store and a new revenue stream ensued. Collectibles are not just for kids – a few wine distributors are customers, as well as former customers from his days at Common Market and Pasta and Provisions. A few customers children have purchased toys, while the adults purchased pricey champagne – a win for all.

Assorted Table and Wine Shop also has a varied calendar of events. They host Tuesday night flights, a once per month wine club tasting, weekly wine and cheese pairings with Orrman’s Cheese Shop, and are reinstating their wine, food, and comics dinners. Villapando noted that Jean-Luc Picard of Star Trek comes from a family of winemakers; Chateau Picard Cru Bourgeois Bordeaux is from an estate in the heart of the world-renowned Staint-Estephe region in France. Josh brings his adventurous spirit into the wine shop to provide an interesting shopping experience.

The new branding includes a mecha, or sci-fi style, robot, with a wine bottle strategically placed in the logo. Open house for the new look will be on Tuesday, June 14 between 5 and 7 p.m. The Market at Seventh Street has new hours: 11 a.m. to 7 p.m. Monday through Wednesday; 11 a.m. to 8 p.m. Thursday through Saturday; and 11 a.m. to 5 p.m. on Sunday.